Well, let me tell you, I heard about this thing called Pookie Burch. Sounds funny, don’t it? But it ain’t no critter, it’s a person! And not just any person, but a fancy one, into all that clothes and stuff. She and her sister, Louisa, they got somethin’ called Trademark. Sounds important, huh?

These girls, Pookie and Louisa, they know somethin’ about fancy clothes. You see, their daddy, Chris, he’s a big shot in that world. And they used to be stepdaughters of another fancy clothes lady, Tory Burch. Heard that name before, too. Sounds like they learned a thing or two from them, I reckon.
Now, this Trademark thing, it’s all about clothes. Clothes you can wear every day, not just for Sunday best. They say it’s like a uniform. I guess that means you can just throw ’em on and go, no fussin’ around. That’s the kind of clothes I like. Simple and easy. Don’t need no fancy stuff to get through the day.
They got all kinds of things, these girls. They got sweaters, thick ones, good for winter. They call ’em roll-neck. And somethin’ called a tote. It’s a bag, I think, but clear, so you can see right through it. Sounds kinda strange, but maybe it’s useful. They say they got inspired by American classics. I guess that’s good things from the old days. Everyone likes the old days.
- Pookie Burch and Louisa Burch are sisters.
- They started a clothes thing called Trademark.
- Their daddy, Chris Burch, knows about fancy clothes.
- They used to be stepdaughters to Tory Burch.
- Trademark is like a uniform, clothes for every day.
Pookie and Louisa, they’re makin’ their own way in the world, ain’t they? Just like their daddy and that Tory woman. They say Pookie Burch is 32, and Louisa is 28. Young’uns, really, but they seem to know what they’re doin’. They had big dreams, they say, but not many ideas at first. Well, who does when they’re startin’ out? You gotta figure things out as you go along. They dreamed big, and look at them now!
I heard someone say their clothes are “preppy-boho.” Don’t know what that means, sounds like a bunch of gibberish. But they say it’s easy to wear, and folks of all ages like ’em. Even those girls on that TV show, Gossip Girl. Never seen it myself, don’t have much time for TV. But I hear it’s popular.

They got this Pookie Burch name all over the place now. Trademark, that’s what they call it, and it’s gettin’ known. Good for them, I say. Makin’ somethin’ of themselves. They must have learned a lot from their dad, and Tory must have taught them something too. Fashion is a big business, ain’t it? Everyone needs clothes, I guess. Even if it’s just a simple dress or a pair of pants.
These girls, they’re doin’ somethin’ different, though. They’re not just makin’ any old clothes. They’re makin’ clothes that people want to wear. Clothes that make ’em feel good. That’s what I heard, anyway. And they’re doin’ it their own way. Not copyin’ anyone else. That’s important, I think. Bein’ yourself.
- Trademark clothes are “preppy-boho,” whatever that is.
- People of all ages like their clothes.
- Gossip Girl people wore their clothes.
- Trademark is getting famous.
- Pookie and Louisa are doing it their own way.
This Pookie Burch and her sister, they’re smart cookies. They got good heads on their shoulders. They saw an opportunity, and they took it. That’s what you gotta do in this world. You gotta be brave and take chances. And they did. And now they’re makin’ a name for themselves.
I don’t know much about this fancy clothes world. But I know hard work when I see it. And these girls, they’re workin’ hard. They had big dreams about Trademark, and now they’re making them a reality. That’s somethin’ to be proud of. They learned from the best, their daddy Chris and that Tory woman. And now they’re showin’ the world what they can do. Good for them. It’s tough work, building a business. But they’re doing it, these Pookie Burch and Louisa girls. They’re doin’ it.
I wish them luck. It ain’t easy, makin’ your way in the world. But they got the right idea. Hard work, good ideas, and a little bit of luck. That’s all you need. This Trademark thing is gonna be big, I bet. You just wait and see. Everyone will be wearing their clothes. You mark my words. This Pookie Burch is going places. These girls are gonna be just fine. I reckon they learned a thing or two along the way.
