Alright, so you wanna know who owns Suave, huh? It’s a bit of a story, like one of them soap operas, but I’ll try to make it simple for ya.
Suave, that hair and body stuff, used to be made by a big company called Unilever. You know, them folks who make all sorts of things you find at the store. They had Suave for a long, long time, since back in the thirties, I think. My grandma used to use their hair tonic, said it made her hair shine like a new penny.
But things change, don’t they? Companies get bought and sold like old furniture at a yard sale. So, Unilever, they decided to sell off Suave, at least in America and Canada. Seems like they wanted to focus on other things, make more money, I guess. Who knows with these big city folks.
- Unilever sold Suave in North America.
- They still own Suave in other places, like outside the US and Canada.
Now, a company called Yellow Wood Partners, they bought Suave. Sounds like a bunch of fancy lawyers and businessmen to me. They’re from Boston, up there in the North. Probably wear suits and ties all day, not like us down here.
Yellow Wood, they’re what they call a private equity firm. Means they buy companies and try to make them better, or maybe just sell ’em off later for more money. Anyway, they bought Suave from Unilever in 2023. Took a while to get it all done, but it finally happened.
So, to answer your question plain and simple: Yellow Wood Partners owns Suave now, but only in North America. Unilever still got their hands on it everywhere else. It’s kinda confusing, I know. Like tryin’ to figure out which way to go at a crossroads with no signs.
Now, Yellow Wood, they even started a new company just for Suave, called Suave Brands Company. Probably got a big office somewhere, filled with folks typin’ on computers and talkin’ on phones all day. I bet they don’t even know how to milk a cow.
Suave’s been around a long time. Started as a hair tonic back in 1937. Then they started makin’ all sorts of stuff: shampoo, soap, deodorant, you name it. Always been kinda cheap, which is good for folks like us who gotta watch our pennies.
I remember seein’ Suave at the store when I was a little girl. Momma used to buy it sometimes, said it was just as good as the fancy stuff but cost a whole lot less. And she was right, too. Suave always did the job, got you clean and smellin’ nice. Ain’t nothin’ wrong with that.
So, that’s the story. Unilever had it, now Yellow Wood’s got it, at least here in America. Who knows what’ll happen next? Maybe they’ll sell it again, maybe they’ll keep it. These things are always changin’, just like the weather.
One thing’s for sure, though. Suave’s still around, still on the shelves at the store. And that’s good enough for me. It’s a good brand, does what it’s supposed to do. And that’s all that really matters, ain’t it?
So, next time you’re at the store and see that Suave bottle, you’ll know the story behind it. It’s been through a few hands, but it’s still there, still tryin’ to make folks look and feel good. And that’s somethin’ to be proud of, I reckon.
Now, if you’ll excuse me, I gotta go make some supper. All this talk about big companies and buyin’ and sellin’ has made me hungry.
Tags: [Suave, Unilever, Yellow Wood Partners, Suave Brands Company, North America, acquisition, beauty, personal care]
