My little stop at the Perrier-Jouët place
So, I was wandering around Epernay, you know how it is when you’re in the Champagne region. You just sort of drift towards the famous houses. I’d heard about the Perrier-Jouët boutique, seen the pictures of their fancy bottles with the flowers on them, and thought, why not pop in? Wasn’t really planning on buying anything major, just curious mostly.

Found the place easily enough. It looks quite elegant from the outside, sort of understated but definitely high-end. You know it’s posh even before you open the door. It wasn’t screaming for attention, but it had that quiet confidence. Took a breath and pushed the door open.
Stepped inside, and it was pretty quiet, actually. Not dead, but calm. Felt quite intimate. The first thing that hits you is the design. It’s all very green and white, lots of nature themes, kinda like their bottle designs. You definitely get that Art Nouveau vibe they push. It felt less like a shop and more like walking into a very fancy, curated space. Maybe a bit like an art gallery, but for champagne.
I just started looking around. They had the different cuvées displayed, of course. Saw the famous Belle Epoque bottles with the painted flowers – they look even better in person, I have to say. Didn’t see loads of merchandise, it was really focused on the champagne itself, which I appreciated. It wasn’t trying to sell you keychains and tea towels, you know?
- Took my time looking at the bottles.
- Noticed the details in the room, the lighting was soft.
- Staff were there, but they weren’t pushy. Gave me space.
A staff member eventually came over, very polite. Asked if I needed help. We chatted for a bit, not long. Just asked a couple of basic questions about one of the bottles I was looking at. They knew their stuff, obviously, but kept it simple for me, which was nice. No complicated wine jargon thrown around.
Did I buy anything? Nah, not this time. The prices are, well, what you’d expect. It’s Perrier-Jouët. I wasn’t really in the market for a splurge that day. Just enjoyed soaking up the atmosphere, really. Sometimes it’s just good to see these places, feel the history and the brand identity up close.

So, I thanked the staff member and headed back out. Spent maybe 15-20 minutes in there total. It wasn’t some grand tour or tasting, just a quick look-see during my walk. Glad I did it, though. It’s a lovely little spot, very true to their brand. Left feeling quite serene, actually. It’s funny how a place dedicated to fancy fizz can be so calming.