Mastering Richard Avedons Fashion Photography Style Easily

by Cornell Yule

Okay, so I’ve been obsessed with Richard Avedon’s fashion photography lately. I mean, the guy was a legend, right? His work is so iconic, so dramatic. I really wanted to try and capture a little bit of that magic myself, so I decided to do a little photoshoot inspired by him.

Mastering Richard Avedons Fashion Photography Style Easily

First, I spent hours just looking at his photos. I mean, really looking. Noticing the way he used light, the stark backgrounds, the poses, the expressions… everything. I created a mood board filled with my favorite Avedon shots, mainly focusing on his work for Harper’s Bazaar and Vogue.

Getting the Setup Right

  • Found a model: Luckily, my friend Sarah is totally game for anything, and she has this amazing, classic look. She was totally on board.
  • Kept it simple background: I didn’t have access to a fancy studio, so I just used a plain white wall in my apartment. The key is to make sure it’s completely clean and evenly lit.
  • Used natural light at first: I started by shooting near a large window, using a reflector to bounce the light and fill in any harsh shadows. Avedon often used natural light, especially early in his career.
  • Added artificial later: The natural light was beautiful, so I used a single softbox to mimic that look, placing it slightly to the side and above Sarah.

Directing the Shoot

This was the fun part! I showed Sarah the mood board and we talked about the kind of energy we wanted to create. It’s all about that intense gaze, that slight tension in the pose. I kept reminding her to think “strong,” “confident,” “a little bit aloof.”

I started with some simple, full-length shots, focusing on her posture and the lines of her body. Then I moved in closer, experimenting with different angles and crops. I encouraged Sarah to move slowly and deliberately, changing her expression and pose slightly with each click of the shutter.

Post-Processing

I shot everything in RAW, of course. This gave me a lot more flexibility in post-processing. I converted most of the photos to black and white, because, well, Avedon!

I adjusted the contrast and clarity to give the images that sharp, crisp look.

Mastering Richard Avedons Fashion Photography Style Easily

I use Camera Raw and Photoshop.

Finally, I added a tiny bit of grain to give it a slightly vintage feel.

The results? I’m pretty happy with them! They’re definitely not Avedon, but I think I managed to capture a little bit of that spirit. It was such a fun learning experience, and it definitely made me appreciate his work even more. I’m already planning my next shoot!

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