Okay, so I saw this job posting for a “Supreme New York Marketing Manager” and I thought, “Hey, I could give that a shot!” I mean, who wouldn’t want to work with Supreme? So, I started my, let’s call it, “project”.
First, I really dug into what Supreme’s marketing is all about. I spent hours looking through their past drops, their Instagram, those crazy lines outside the store, and the resell market. I wanted to get a feel for their whole vibe, you know?
Then, I started sketching out some ideas. I thought, “What could I bring to the table?” I scribbled down some campaign concepts, focusing on that classic Supreme scarcity and hype. Things like:
- “Mystery Box” drops with super limited-edition items.
- Collaborations with unexpected, maybe even “uncool” brands, just to shake things up.
- Pop-up shops in random, totally unexpected locations.
I even mocked up some Instagram posts and stories, trying to capture that raw, minimalist Supreme aesthetic. I’m no graphic designer, but I did my best!
Playing the Part
I pretended I was already in the role. I imagined myself in meetings, brainstorming with the team, and presenting my ideas to James Jebbia himself (well, in my head, anyway). I even practiced explaining my “strategies” out loud, as if I was pitching them to the company.
I then went through the process of writing a cover letter, I made it sound super enthusiastic and like I totally understood Supreme’s brand identity. I even tailored my resume, highlighting any experience that could remotely relate to marketing, streetwear, or even just managing a busy schedule.
I then, thought about what challenges a Supreme Marketing Manager might face, and what solutions I would bring, things such as maintaining the brand’s “cool” factor, dealing with counterfeit products, and keeping up with the ever-changing trends in streetwear.
Finally, I did it. I felt like I had really put myself in the shoes of a Supreme Marketing Manager, at least for a little while. It was a fun, crazy, and a genuinely interesting exercise!
