Checking In on Tecovas Revenue: Are They Still Growing?

by Adelaide Davy

Okay, so I’ve been digging into this boot company, Tecovas, and let me tell you, their revenue story is quite something. I started, like any curious person, by just poking around the internet to see what I could find about them.

Checking In on Tecovas Revenue: Are They Still Growing?

First off, I hit up a few different websites that track company valuations. What did I find? Well, it looks like Tecovas is sitting pretty with a valuation somewhere between $100 million and $500 million. That’s as of early 2022, according to a site called PrivCo. Not too shabby for a boot company, right?

Then, I stumbled upon some news about their CEO, David Lafitte. Apparently, he’s been making the rounds, talking about the company. I learned that Tecovas is all about blending traditional craftsmanship with modern style, and they also focus on this idea of “stellar hospitality.” Sounds nice, doesn’t it? They’re not just making boots; they are offering a whole experience.

    Here’s where it gets really interesting:

  • Growth: I read that Tecovas grew its business by over 80% last year. 80%! In this economy! That’s wild. It seems like they really bounced back in 2021 and 2022 after whatever slump they might have had.
  • Digital to Physical: They started as an online-only, “digitally-native” brand, which is a fancy way of saying they sold boots on the internet. But now? They’ve got 42 physical stores, and I learned they’re planning on opening 11 more this year, with eight opened in 2023! That’s a big jump from just being online.
  • Funding: These guys secured a whopping $56 million in funding. That’s a lot of money to expand your business, and it tells me that investors see something special in Tecovas.
  • Sales: The most recent numbers I could find indicate they’re doing over $200 million in sales. For a company that just makes boots and some other apparel, that’s pretty impressive.
  • Apparel: I found out that currently around 20% of their revenue comes from apparel, and they want to push that number up. That means they are trying to sell more than just boots.

From what I gather, Tecovas is on an upward trajectory. They’re expanding like crazy, and people seem to love their products. It’s a cool example of how a company can start online, build a solid brand, and then successfully move into the physical retail space. It will be interesting to see what Tecovas is doing next.

You may also like

Leave a Comment