daisy edgar jones sunglasses
Yeah, I’ve seen ’em. Or things like ’em. Every season there’s a new ‘it’ thing, isn’t there? One day it’s these sunglasses, the next it’s some weird hat, or those chunky sneakers everyone was tripping over a while back.
It all just reminds me of this one place I worked. Oh boy. We were supposed to be this cool, ‘curated boutique’ online, but mostly we were just chasing whatever was buzzing for five minutes, if you ask me. A real headache, most days.
This place, right? The owner would be scrolling on their phone, see a picture of someone famous, maybe Daisy Edgar-Jones wearing a particular style, or some influencer who just popped up. And bam! Next morning, it’s an all-hands-on-deck emergency. ‘We need this! Find a supplier! Get it on the site! Promote it! And we needed it yesterday!’ That was the vibe, constantly.
I remember one week it was these super specific, kinda retro-looking frames. Looked cool on the celebrity, sure. But for us? Total chaos. Everyone was scrambling. We were calling suppliers who’d never even heard of such a thing, or they’d quote us insane prices and minimum orders. So then it was a mad dash to find someone, anyone, who could make a quick, cheap version. The quality? You don’t even want to know. Sometimes stuff would arrive with threads hanging off if it was clothing, or in the case of accessories like sunglasses, maybe a lens would be loose or the arms felt like they’d snap if you looked at them wrong. But hey, it kinda looked like the picture for a hot minute, right?
- We had what I secretly called the ‘sunglasses scramble squad’ – basically a couple of overworked junior staff and a manager who always looked like they hadn’t slept.
- Then there was the ‘make it look amazing online team’ – their job was to photoshop the heck out of the products and write glowing descriptions, making it sound like we’d discovered the holy grail of fashion.
- And, of course, the ‘customer complaints department’, which was just one poor person who had to deal with all the angry emails when the flimsy stuff inevitably fell apart or didn’t look like the picture.
It was a complete circus. Seriously. We’d have more ‘urgent trend meetings’ than actual planning sessions for the stuff we were supposed to be good at. Our core products, the things that actually had decent quality and happy customers? They got pushed to the side all the time because someone, somewhere, wore a new pair of shades.
People think fashion or online retail is all glamour and cool finds. From where I was sitting, a lot of it was just a bunch of people running around like headless chickens, stressed out because of a fleeting image on a screen.
And the kicker? Half the time, by the moment we actually managed to get something remotely similar in stock – after all the drama, the rushed orders, the customs delays – the big trend had already moved on. Or Daisy Edgar-Jones, or whoever, was photographed wearing something completely different the very next day. So then we’d be stuck with boxes and boxes of these ‘almost-trend’ items nobody really wanted anymore.
I vividly recall this one time; we’d ordered a massive shipment of these sunglasses, let’s call them ‘Daisy-ish Frames.’ Took forever to arrive. The actual day they landed in our warehouse? You guessed it. She was all over the internet wearing a totally different, much bolder style. The boss just looked at the mountains of boxes, let out this huge sigh, and mumbled, ‘Alright, stick ’em in the sale section. Mark ’em down 70% from tomorrow.’ We probably lost money on that whole deal, for sure.
So yeah, whenever I see these articles about ‘must-have’ celebrity items or the ‘sunglasses of the season,’ I just have a little chuckle to myself. I can almost hear the frantic typing and smell the cheap coffee from some office somewhere, trying to chase that dragon.
Why do I know all this stuff? Well, because for a good year, I was one of those poor souls in that chaotic office. My job? I was the one who had to write those glowing, over-the-top product descriptions for those ‘Daisy-ish Frames’ and all the other rushed-in trend pieces. Trying to make them sound like the best thing since sliced bread, knowing full well they were probably already yesterday’s news by the time anyone clicked ‘add to cart.’ Felt like a decade, that year. I learned a ton about what not to do if you want to build a sustainable business, that’s for certain. That whole experience is pretty much why I decided to just go off and start doing my own, much smaller, much saner thing. Way less chasing, much more creating. Healthier for the soul, you know?
