So, I got this idea in my head, you know, to really dig into what Patrick James’s first brands were. Sounded pretty simple at first. Yeah, right. That turned into quite the adventure, let me tell you.

I started off just poking around, looking at what they offer these days. You can see the quality, the style they go for. But I was curious about the beginning, the real old stuff. What were those initial brands they brought in, the ones that kinda set the stage for everything else?
That’s where things got tricky, real tricky. It’s not like these places keep a big, public list of every single brand they stocked on day one. Retail moves fast, brands cycle in and out. You know how it is. I spent a good chunk of time online, digging through whatever I could find – old articles, forum mentions, anything. Got a few hints here and there, but nothing you could call a definitive answer. Pretty frustrating, to be honest.
Now, why was I even bothering with all this? Well, it’s a bit of a personal thing. My granddad, he used to shop at Patrick James way back in the day. He had this one specific coat he got from there, absolutely loved it. Wore it till it practically fell apart. He’d always talk about the “real quality” they had back then, the stuff that lasted. So, I guess I was trying to understand that better, to see what those early days were all about.
My whole process, looking back, was a bit of a mixed bag. Here’s what I ended up doing:
- First, I just browsed their current website and any modern materials I could find, just to get a feel for their image now.
- Then, I tried to go back in time, searching for any historical mentions. This was the tough part, like looking for a needle in a haystack.
- I even thought about trying to find someone who worked there in the very early days, but that felt like chasing shadows.
- Mostly, it was a lot of reading between the lines of old business blurbs or customer recollections, if I could even find those.
What I started to realize, after hitting a bunch of dead ends, was that maybe I was looking for the wrong thing. It wasn’t necessarily about a concrete list of external brands they sold right at the start. The real story, or what I ended up taking away, was how ‘Patrick James’ itself slowly became the brand.

Sure, they must have carried other labels when they first opened their doors. And I bet some of them were top-notch. But over time, their own identity, their own in-house stuff, or the specific way they curated things, that’s what really began to define them. It’s less about specific names from year one and more about the consistent feel and quality they aimed for.
So, that “first brand” idea? It’s almost like the spirit of the store itself. The standard they set from the get-go. The specific labels might have changed, some came, some went, but that underlying commitment to a certain kind of menswear, that’s the constant. It’s not a tidy answer you can just look up, but it’s what my little bit of digging led me to believe. Sometimes the journey to find something specific leads you to a different kind of understanding altogether.