Okay, so, I was surfing the internet the other day, trying to find some good, clean beauty products. You know, the kind that doesn’t make you feel like you’re rubbing chemicals all over your face. And I remembered Beautycounter, this brand I used to hear a lot about. They were always at the forefront of the whole “clean beauty” movement, so I figured, why not check them out again?
I went to their website and guess what? It was like a ghost town. Nothing was available, no products, not even a “back in stock soon” sign. It was just… gone. I was like, “What the heck happened?” So I started digging around, doing some serious internet sleuthing.
Turns out, things got a bit wild for Beautycounter in the last few years. Gregg Renfrew, the founder who started it all back in 2013, was a real champion for safe ingredients. She even had this army of “Brand Advocates” who were all about spreading the word and selling the products. It was like a whole movement. She was pushing for change in the beauty industry, and it seemed like it was working.
Then, in 2021, Renfrew sold a big chunk of the company to this investment firm, Carlyle. The company was valued at a billion dollars at that time! But then, a year or so later, Carlyle decided to shake things up. They asked Renfrew to step down as CEO and brought in someone new. Renfrew became the “executive chair” and “chief brand officer,” which I guess is a fancy way of saying she was still around but not running the show anymore. I even reached out to Carlyle but no comment.
And now, here’s where it gets interesting. It seems like Carlyle had a change of heart because they asked Renfrew to come back as CEO! And she said yes! She’s back in charge, starting just recently. It’s like a soap opera, right? No wonder their website was down. They were probably too busy with all this behind-the-scenes drama to sell any makeup!
But get this, despite all the internal changes, I saw a glimmer of hope on their website today! It looks like Beautycounter is coming back! They are reopening! They’re saying it’s just for a month, at least for now, but hey, it’s something! You can actually buy their stuff again. I’m kind of excited, not gonna lie. I might just stock up on some of my old favorites. Here’s what I did:
- First, I checked their website.
- Then, I found out they were reopening.
- Finally, I decided to share this exciting news with you all!
So, that’s the story of what happened to Beautycounter. It’s been a roller coaster, but it looks like they’re back on track, at least for a little while. Who knows what the future holds, but for now, I’m just happy to see them back in the game.
What I learned:
- Beautycounter was a leader in the clean beauty movement.
- The founder, Gregg Renfrew, sold the company to Carlyle in 2021.
- Renfrew was replaced as CEO but was recently asked to return.
- Beautycounter is reopening for a month, for now.
It was a wild ride figuring all this out, but hey, that’s the internet for you. Always full of surprises!
