Thinking about the new Jimmy Choo perfume? Learn all about this must have fragrance today.

by Meredith Sassoon

So, another new perfume hits the shelves, right? This time it’s a Jimmy Choo one. You see these things launch all the time, and honestly, half the time I just scroll past. My perfume shelf was already looking a bit crowded, mostly with things I bought on a whim and then, well, they just sit there. Like that one bottle I got because everyone was raving about it online – smells like a fruit salad that’s been left in the sun too long, if you ask me. Not my thing at all.

Thinking about the new Jimmy Choo perfume? Learn all about this must have fragrance today.

Anyway, I was actually out looking for a birthday gift for my sister. She’s impossible to buy for. Always says she doesn’t want anything, which, as we all know, is code for “surprise me with something amazing I didn’t know I wanted.” Standard sister stuff. I’d been wandering around the department store for what felt like hours, smelling candles, looking at scarves, the usual drill. My nose was starting to get tired, you know? Everything was beginning to smell like a generic “perfume department” cloud.

The Encounter

Then I sort of stumbled past the Jimmy Choo counter. They had this big display for the new one. I wasn’t planning on stopping, really. My mission was “sister’s gift,” not “another perfume for me to ignore.” But the bottle caught my eye. It wasn’t overly fussy, which I appreciated. Some perfume bottles look like they’re trying way too hard, like little glass sculptures that are a nightmare to actually hold and spray.

The sales assistant was busy with someone else, thankfully. I’m not always in the mood for the full sales pitch, especially when I’m just casually browsing. So, I picked up the tester. The cap felt nice and solid, not cheap plastic. Good start. I sprayed a bit on one of those paper strips first. My first thought? Okay, this isn’t what I expected.

You see, I had this preconceived notion. Maybe a bit too sweet, a bit too… I don’t know, “young”? But this was different. It wasn’t hitting me over the head with sugar or flowers. There was something a bit warmer there, a bit more grown-up, but not in an old-fashioned way.

Giving it a Proper Go

Paper strips are one thing, skin is another. So, I braved it and gave a little spritz on my wrist. Walked around a bit, let it settle. Continued my hopeless search for my sister’s gift, all the while sniffing my wrist every now and then. You know how it is. That initial blast can be misleading.

Thinking about the new Jimmy Choo perfume? Learn all about this must have fragrance today.
  • First 10 minutes: A bit bright, maybe a little fruity but not sickly.
  • After 30 minutes: It started to mellow out. That warmer note I picked up earlier came through more.
  • An hour later: This is where it really started to click for me. It became this soft, almost creamy scent. Not overpowering, but definitely there.

I actually ended up leaving the store without buying it that day. Or the gift for my sister, for that matter. Total mission failure on that front. But the perfume… it stayed with me. Not just on my wrist, but in my mind. I kept thinking, “Hmm, that was actually quite nice.” Which, for me and new designer perfumes, is a bit of a rare thing lately.

The Verdict (For Now)

So, a few days later, I went back. Specifically for the perfume this time. My sister eventually got a gift card, by the way. Sometimes you just gotta admit defeat. I bought a small bottle of the Jimmy Choo. Figured it was better to start small, just in case my nose decided to change its mind again. It’s done that before. Annoying, isn’t it?

I’ve been wearing it for about a week now. It’s one of those scents that makes you feel put-together without trying too hard. Good for daytime, good for just feeling a bit more… polished. It’s not a “statement” perfume that screams across the room. And thank goodness for that. Sometimes you just want to smell nice, for yourself. It’s funny, I almost walked right past it. Just goes to show, sometimes the things you’re not looking for turn out to be pretty decent finds. It’s definitely earned its spot on the less crowded section of my perfume shelf, the one with the ones I actually use.

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