So I saw online that Erdem dropped their new dress collection. Figured I’d dig into the hottest styles and price tags myself.

Where I Started
First thing – grabbed my phone around lunch break and typed “Erdem new collection” straight into Google. Didn’t even bother with fashion sites cause I know their official store always pops up top. Scrolled past like three sponsored ads before hitting the actual collection page.
The Browsing Struggle
Damn those high-res pics took forever to load on my crappy coffee shop Wi-Fi! Almost chucked my oat milk latte across the table. Zoomed in on each thumbnail like I was examining crime scene photos – checking stitching details, fabric textures, all that jazz.
Noticed three patterns real quick:
- Florals that wanna murder your wallet: Giant tropical prints looking like my grandma’s couch but priced for royalty.
- Lacey stuff perfect for tripping hazards: Those floor-length numbers with enough tulle to suffocate a small horse.
- Shiny disco nightmares: Sequins everywhere like a drunk craft project.
The Price Tag Heart Attack
Almost spit out my coffee when I saw numbers. Started whisper-yelling “TWO GRAND?!” in public like a maniac. Checked different styles just to confirm:
- Basic cocktail dress? £1,100
- Simple silk slip? £850
- That floral monstrosity with 10 meters of fabric? £3,200 (nearly fainted)
Reality Check Moment
Sat there staring at my screen like it insulted my mom. Realized I could buy:

- Three months of rent
- A used Honda Civic
- Or one fancy napkin Erdem calls a “handkerchief skirt”
Closed the tab after 20 minutes. Might stare dramatically at my closet later while eating discount ramen. Final conclusion? They’re basically printing money with floral patterns.