Alright, let me tell you about this whole Kith Heuer thing I went through. It feels like ages ago now, but I remember it pretty clearly ’cause it was kind of a ride.
So, I first caught wind of it scrolling online, probably on some sneaker or streetwear forum, maybe instagram. Saw the Kith name pop up next to TAG Heuer. My first thought was, “Huh, that’s kinda different.” You know, Kith does collabs all the time, but a Swiss watch brand like Heuer felt a bit more serious, maybe?
Getting Hooked on the Idea
I started digging a bit. Saw the pictures they released, bringing back those old Formula 1 models from the 80s. Man, the colors were wild. Really bright, reminded me of being a kid, actually. I wasn’t even a huge watch guy before this, I mean, I appreciate nice things, but I wasn’t deep into the watch world. But something about these just clicked. They looked fun, not too stuffy.
I decided I kinda wanted one. Specifically, I zeroed in on one of the colorways, I think it was the green and yellow one? Or maybe the blue? Honestly, can’t recall perfectly which one I fixated on first, but I remember thinking, “Okay, I’m gonna try for this.” Seemed like a cool piece to have, something different from the usual sneakers or hoodies people chase.
The Actual Attempt – Chaos Ensues
Then came the drop day. I knew it’d be tough. Kith drops are always madness, bots everywhere, stuff sells out in seconds. I prepped myself. Got onto their site early, logged in, had my payment info ready to go. The usual drill.
The clock hit the time. Bam. Website instantly slowed to a crawl. I was clicking refresh like a maniac. Trying to get the watch page to load. It finally loaded after what felt like forever. Saw the model I wanted.
Clicked ‘add to cart’. Spinner. Waiting, waiting. Felt my heart pounding a bit, you know? That rush of trying to grab something limited. Then, the dreaded message: ‘Item sold out’ or something like that. Or maybe the site just crashed again, I can’t remember exactly. It was all a blur of error messages and slow loading screens.
- Checked my phone – nothing.
- Refreshed again – still nothing.
- Tried a different color – also gone.
The whole thing was probably over in less than two minutes. Two minutes of frantic clicking for absolutely nothing.
Aftermath and Thoughts
Felt pretty deflated afterwards. You build it up in your head, you go through the motions, and then just… zilch. Went online later and saw them popping up on resale sites immediately, prices way jacked up. That always leaves a sour taste, you know? Real fans who wanted to wear the thing often don’t stand a chance against people just looking to flip it.
Honestly, looking back, it was a bit crazy to get so worked up over a watch release. But it’s the hype machine, I guess. It sucks you in. Did I need that watch? Nah. Would it have been cool? Yeah, probably. But life goes on.
It just reminded me how nuts these limited drops have become. Doesn’t matter if it’s sneakers, clothes, or apparently, watches now too. It’s a whole game. Sometimes you win, most times you lose. This time, I definitely lost. Didn’t even get close. Oh well. Maybe next time for some other shiny thing, who knows.
