So, this question about Shein and Sheglam, whether Shein owns Sheglam, it’s something I actually looked into a while back. You see Sheglam makeup everywhere, right? It’s super popular, especially with the price point, and then you’ve got Shein, the fast-fashion behemoth. It kinda makes you scratch your head and wonder if there’s a connection.
My own little investigation started pretty casually. I was putting together a Shein order – you know how it goes, you’re looking for a couple of specific things, and suddenly your cart is overflowing. Anyway, while I was browsing, I kept seeing these Sheglam products popping up. At first, I just figured, ‘Oh, cool, Shein sells other makeup brands too.’ But the more I looked, the more the Sheglam stuff felt, well, very Shein. The prices, the trendy packaging, the sheer number of new items all the time – it wasn’t like they were just reselling some random drugstore brand. It felt more tightly connected.
That got me curious. So, my next step was to specifically search for Sheglam outside of the Shein app or website. I just typed “Sheglam” into my search engine. And yeah, you find a standalone presence for Sheglam, its own social media, and all that. But then I started noticing something else. Many of the reviews, the unboxing videos, the influencer posts, they’d almost always mention getting the products from Shein. Or the conversation would naturally lead back to Shein as the place to buy. It wasn’t an iron-clad clue, but it was a strong hint.
It reminded me of how some big tech companies operate with their sub-brands. Like, you know how Xiaomi has Poco or Redmi? They’re distinct brands, but ultimately, they’re part of the larger Xiaomi family. It’s a common strategy to target different segments or product categories while keeping everything under one big roof. I started to suspect Sheglam was Shein’s play in the beauty world, built from the ground up to fit their model.
So, I dug a bit deeper, looking for more official information, how the brands present themselves, any press releases or “about us” sections that might clarify things. After a bit of this, piecing things together, it became pretty clear. Yes, Sheglam is indeed Shein’s in-house beauty brand. They launched it themselves to dive into the cosmetics market.
And honestly, it makes perfect sense when you think about it. Shein has this enormous global audience already buying their clothes and accessories. They’re masters of fast fashion, spotting trends, and getting products out there quickly and cheaply. Why wouldn’t they apply that same model to makeup? It’s a massive market, and by creating their own brand, they can control everything – from production to marketing – and keep those prices super competitive, just like their clothing lines.
So, there you have it. That was my little journey figuring out the Shein-Sheglam connection. It wasn’t some big secret, but it took a bit of poking around to confirm how integrated they really are. Just one of those things you see online and think, “Hmm, I wonder…” and then you just gotta know!
