Is It Normal for Online Sales to Be Slow in August 2024?

by Afra Jennings

So, I started messing around with this online store thing back in, like, early 2024. I was all hyped up, you know? Everyone’s talking about how much money you can make selling stuff online, and I’m thinking, “Yeah, I want a piece of that pie.” I got a bunch of products together, things I thought people would dig.

Is It Normal for Online Sales to Be Slow in August 2024?

I set up the whole shop, took forever getting the pictures just right, writing those descriptions, man, that was a pain. But I got it done. And at first, things were okay. I was making a few sales here and there, enough to keep me going, you know? Enough to think maybe this whole thing wasn’t just a dumb idea.

But then August rolls around, and BAM! It’s like somebody flipped a switch. One day I’m getting a couple of orders, the next day… crickets. I’m checking my stats like a hawk, refreshing the page every five minutes. Nothing. I started to panic a little, not gonna lie.

  • I tried everything. I lowered prices.
  • I ran some of those social media ads.
  • I even emailed everyone on my tiny little mailing list with a discount code.

Still nothing. I mean, maybe one or two sales, but it was way slower than before. I was so confused. I did not know what happened. I tried to find some information. I heard that, typically, January and February might be the slowest months for retail as consumers recover from holiday spending, but my sales in those months were fine.

Then I saw someone saying that in August online sales increased 42% year-over-year and reached $63 billion, which made me even more confused. I just could not figure it out.

It’s like, the summer months, right? You’d think people would be chilling at home, bored, shopping online. But nope. Not for my store, apparently. The only thing I can figure is maybe folks are out there enjoying the weather, on vacation, not glued to their phones or computers. It’s gotta be something like that. But, yeah, August 2024, super slow for online sales, at least for me. Maybe it will pick up again soon. Fingers crossed, I guess.

Is It Normal for Online Sales to Be Slow in August 2024?

You may also like

Leave a Comment