Alright, let’s talk about how I ended up digging into the story behind ILIA Beauty. It wasn’t like I woke up one day and decided, “Today, I learn about the ILIA founder!” Nah, it was more of a slow burn, something that happened kinda organically.
It all started a while back when my skin was just… freaking out. Seriously, everything I put on it seemed to make it worse. Redness, little bumps, the whole nine yards. I got pretty fed up trying product after product, reading ingredient lists that looked like science experiments gone wrong. It was exhausting and honestly, pretty demoralizing.
So, what changed?
I started hearing more chatter about “clean beauty”. At first, I kinda rolled my eyes, thought it was just another marketing buzzword, you know? But I was desperate, so I figured, why not? I started poking around, looking at brands that claimed to be cleaner, simpler.
Tried a few things. Some were okay, some were just expensive duds. It felt like guesswork. Then, somewhere along the line, I stumbled onto ILIA. Maybe saw it mentioned online, maybe a friend recommended it, can’t quite recall the exact moment. What caught my eye was their whole thing about makeup that’s also good for your skin. Skin tints, multi-sticks… seemed practical, less about heavy coverage and more about just looking… healthy.
So, I decided to give it a shot. Picked up one of their tinted moisturizers, I think it was. And honestly? I liked it. It felt good, looked natural, and my skin didn’t immediately rebel. That was a huge win for me.
This got me thinking…
Who actually came up with this? Like, what’s the story here? When something actually works for you, or you connect with the idea behind it, you get curious, right? It wasn’t just another faceless corporation churning out stuff. It felt like there was a specific point of view.
So, I did what we all do: I started searching online. Typed in stuff like “who started ILIA beauty”, “ILIA founder story”, that kind of thing. Didn’t take long to find her name: Sasha Plavsic.
Then I went down the rabbit hole a bit:
- Read a few interviews she’d done.
- Looked up articles about the brand’s beginnings.
- Tried to piece together her journey.
Turns out, she didn’t just jump into cosmetics randomly. There was a personal angle, something about wanting cleaner options after looking into her mom’s favorite lipstick ingredients, I think? And her background wasn’t even beauty originally, more branding and design if I remember right. It kinda clicked then – why the packaging felt thoughtful, why the brand message seemed clear. It wasn’t just about slapping “clean” on a label; it felt like it came from a genuine place, trying to solve a problem she herself saw.
So yeah, that’s how I ended up learning about the ILIA founder. It wasn’t some grand research project. It started with my own skin troubles, led me to try a product, liked it, and then got curious enough to spend some time figuring out the “who” and “why” behind it. Just a natural process of discovery driven by personal experience. Pretty cool when you find out there’s a real person with a real story behind something you use.
