Exploring the Tommy Hilfiger racism rumors: Where did they come from and are they based on facts?

by Alice Browne

Okay, let me tell you about the time I went down the rabbit hole with that whole Tommy Hilfiger thing. It wasn’t exactly a planned investigation, more like something that bugged me for ages until I finally decided to poke around.

Exploring the Tommy Hilfiger racism rumors: Where did they come from and are they based on facts?

I first heard about it years ago, probably just chit-chat with friends or maybe something forwarded in an email chain, you know how things spread back then. The story was always the same: Tommy Hilfiger supposedly went on Oprah and said some really nasty stuff, like he didn’t want certain people wearing his clothes. It sounded pretty awful, honestly.

My First Reaction

At first, I just sort of filed it away. Sounded bad, but who knows, right? People say all sorts of things. But it kept popping up. Someone would mention it when the brand came up, or I’d see a random comment online. It stuck in the back of my mind. Part of me was like, “Could a big designer really say that on Oprah? Wouldn’t that be, like, career suicide?” It just felt… off.

Digging Around (Finally)

So, one lazy afternoon, I don’t even remember when exactly, I decided to actually look into it. It wasn’t very scientific.

  • I started just searching online. Stuff like “Tommy Hilfiger Oprah quote”.
  • I remember trying to find a video clip. Figured if it happened on Oprah, there must be footage somewhere, right? Spent a good chunk of time looking through old clips, searching different combinations of words.
  • Found nothing. No video. Zip.
  • Then I started seeing articles and forum posts, lots of them, all saying the same thing: it never happened.

What I Found Out

Exploring the Tommy Hilfiger racism rumors: Where did they come from and are they based on facts?

Turns out, this whole thing was basically one of the earliest internet urban legends. It spread like wildfire before people were good at checking facts online. I found pieces where Tommy Hilfiger himself denied it, even stuff where Oprah’s team said he never even said anything remotely like that on her show. Apparently, he was on the show, but they talked about normal stuff, like his clothes and career.

It was weird realizing how many people, including me for a while, just accepted this story. I didn’t buy his stuff for a long time partly because of this rumor I’d heard. Finding out it was basically fake made me think a lot about how easily we believe things, especially negative stuff we hear second-hand.

So yeah, that was my “practice” with the Tommy Hilfiger racism story. It was mostly me trying to satisfy my own curiosity about a rumor that just wouldn’t die. Didn’t involve any fancy tools, just me, a keyboard, and a bit of time trying to find proof that didn’t actually exist. Made me a bit more skeptical about unsourced claims floating around, that’s for sure.

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