So, I’ve been seeing e.l.f. Cosmetics all over my TikTok feed lately. You know how it is, you’re just scrolling, minding your own business, and then BAM – another video about some e.l.f. product that’s supposedly a game-changer. It felt like every other video was someone showing off a new e.l.f. find.
Diving Down the TikTok Rabbit Hole
At first, I just swiped past. I mean, e.l.f. has been around forever, right? I remember it being super cheap, and honestly, I kind of associated it with, well, beginner makeup. But the TikToks kept coming. People were showing off these incredible results, especially with things like their primers and those glowy liquid things. And the price point, man, it’s hard to ignore when something is that affordable and everyone’s raving.
My First Thoughts Were Pretty Skeptical
I gotta be honest, I was thinking, “Is this for real?” You see these super smooth, flawless looks on TikTok, and you just wonder how much is the product and how much is, you know, good lighting and filters. Plus, everyone seems to be an expert makeup artist on there. I’m just a regular person trying to make my face look presentable without spending a fortune or an hour doing it.
Okay, I’m Biting the Bullet
After seeing about the millionth video on the Power Grip Primer and the Halo Glow Liquid Filter, I caved. I thought, “Alright, for a few bucks, what have I got to lose?” So, I decided to actually try this stuff out myself. I made a mental note of the products that kept showing up again and again and decided to see if they lived up to the hype in real life, on my actual face, in my less-than-perfect bathroom lighting.
The Actual “Practice” – Getting My Hands Dirty
So, I went out and bought a few of the viral items. Here’s what I did and what I found:
- The Power Grip Primer: This was the one I was most curious about. TikTok made it look like face glue, in a good way. And yeah, it’s sticky. Like, really sticky when you first put it on. I let it sit for a minute like they say, then put my foundation over it. My makeup definitely seemed to cling to it. Did it last all day? It held up pretty well, I’d say. My main observation was that it really did grip my foundation.
- Halo Glow Liquid Filter: Everyone was using this for that “glow from within” look. I got a shade that looked about right for me. I tried it under my foundation, and also mixed a little bit in with my foundation. It definitely gives a nice sheen, not glittery, but more of a healthy-looking dewiness. I was pleasantly surprised by this one. It made my skin look a bit more alive.
- Camo Concealer (the hydrating one): Heard tons about the coverage. I picked up the hydrating version ’cause my under-eyes can get pretty dry. And yup, the coverage is no joke. A tiny dot is all you need. I had to be careful with how much I applied, but it did a good job covering up dark circles without feeling too heavy, as long as I blended it out well.
My Final Takeaways from This Little Experiment
So, after actually using these e.l.f. products that TikTok pushed on me, I’ve got some thoughts. For the price, a lot of their stuff is seriously impressive. The Halo Glow, for me, was a definite winner. The primer is good, especially if you need your makeup to really stay put, though it might be a bit intense for everyday for me personally.
Is everything a miracle product? Nah, probably not. But what I realized is that TikTok is a great place to see products in action, and e.l.f. is smart to make things that are affordable enough for people to just try on a whim. It’s fun to experiment without feeling like you’ve wasted a ton of money if something isn’t your absolute favorite. I definitely found a couple of things I’ll keep using. It just goes to show, sometimes the stuff you see online can actually lead you to some decent finds. It was a fun little adventure into the world of TikTok beauty trends, and my wallet didn’t hate me for it, which is always a plus!
