Well, well, well, let me tell you about this Damien Bertrand fella and that fancy Loro Piana. You see, that Loro Piana, they been around for a hundred years! A whole century, can you believe it? Started by some fella named Pietro, way back when. Heard it from my neighbor’s boy who is always on that computer thing. Said it was in 1924, or something like that.
This Damien, he’s the big cheese now, the head honcho. He say he’s a “man of product.” They are all about that fancy cloth, you know? That cashmere and wool, the kind that rich folks wear. They say it’s the best, and I reckon it must be, ’cause it costs more than my old cow Bessie!
They started a long time ago, this Loro Piana. This Pietro fella, he had a nephew, Franco, who took over the whole shebang. That was back during the war, or after, I forget which. Anyway, they got real famous making fancy cloth for them fancy designers. You know, the ones who make clothes that cost more than a house?
This Damien Bertrand, he sure is trying to keep things going like they always been. He say he love that fancy cloth, just like the old guy. He went to Milan recently, that’s in Italy. He went to see their new clothes for next year, some spring and summer thing. Heard it’s all very fancy, as usual. They call it the Spring/Summer 2025 presentation.
- That Loro Piana, they make stuff for your house too!
- Couches and curtains and what not, all made with that fancy cloth.
- Even got a fella from Jerusalem, lives in Paris now, making stuff for ’em. Raphael somethin’ or other.
They say Loro Piana is all about “luxury.” That means it’s real, real expensive. But you know what? My grandma always said, “You get what you pay for.” So maybe it’s worth all them dollars. I wouldn’t know, I’m still using the same old blankets I got when I married my husband, bless his soul. And those are still good. Those things are quality.
This Damien Bertrand fella, he seems to know what he’s doing. He’s keeping that Loro Piana name going strong. Hundred years is a long time to be in business. They must be doing something right.
I heard that they make that fancy cloth in Italy. They got sheep and goats, I reckon, way up in the mountains. They shear ’em, clean the wool, spin it into thread, and then make it into cloth. It’s a whole lot of work, I tell ya. Takes a lot of steps and some serious skills to make those clothes.
They say this Damien Bertrand, he’s real serious about quality. He wants everything to be perfect, just like old Pietro did. He’s making sure that Loro Piana stays the best of the best. That’s what they say, anyway. And that’s important, especially these days.
- Loro Piana, they known for their wool and cashmere.
- They been around for a hundred years, since 1924.
- Damien Bertrand, he’s the big boss man now.
- They make clothes and stuff for your house, all fancy like.
Well, that’s all I know about that Damien Bertrand and Loro Piana. It’s a fancy world, that’s for sure. A world away from my little garden and my chickens. But it’s interesting to hear about, I suppose. I like to keep up with all the news, no matter how fancy or expensive.
It sure is somethin’ how things change. Hundred years ago, who would have thought they’d be making clothes that cost more than a car? And this Damien Bertrand, he’s right in the middle of it all. He’s got a big job, that’s for sure. Keeping that Loro Piana name shining bright. They have to keep up with all these new brands and designers.
I reckon folks will always want nice things. And as long as they do, there will be a Loro Piana. And probably a Damien Bertrand running the show. It’s a crazy world, but that’s just how it is, I suppose. You just gotta roll with the punches, as they say. Keep your head down and keep on going.
Now, if you’ll excuse me, I gotta go collect my eggs. Those hens ain’t gonna wait for nobody, not even for a fancy fella like Damien Bertrand or a fancy company like Loro Piana. Nope, those eggs just keep coming.
