So this morning I wake up, scroll through my phone like always, and boom – everyone’s saying “Ben said trend.” No clue what it means. Coffee time.
Digging Into The Noise
Opened up Twitter first. Searched “Ben said.” Tons of memes popping up, mostly pictures of some guy named Ben with wild text overlays. None of it made sense yet. Then hopped over to TikTok. Feed’s flooded. Saw one video with Ben looking confused and text like “Ben said Tuesday is for tacos?” Crazy reach already.
Checked Reddit. Big threads trying to figure out where this started. Scrolled for ages. Found some people pointing back to a niche music forum post from like 2 days ago. Some user posted a weird remix clip saying “Ben said this beat sucks lol” – except they named some super obscure artist nobody knows. Total inside joke that exploded.
Connecting The Dots
Put my phone down for a sec. How’d this crap go viral so fast?
- Meme Template Gold: That picture of Ben? Super easy to photoshop. Anyone could slap text on it.
- Nonsense = Funny: “Ben said Tuesday is for tacos?” Pure randomness. Makes no sense. People ate it up.
- Remix Culture: Music heads took “Ben said this beat sucks” and started dropping it into popular songs. Like, everywhere. Annoying but catchy.
Watching Brands Faceplant
Ate lunch. Came back online. Yikes. Saw big fast food chains already posting cringe like “Ben said our fries slap.” Followed by a million eye-rolling comments telling them to stop. Absolute trainwreck. They missed the joke completely. By afternoon, even news sites were running “explainers” that got half the story wrong. Classic.
My Takeaway
How’d “Ben said trend” blow up? Stupid luck + easy memes + remix potential. Zero depth. One dude’s sarcastic comment on a beat became the internet’s toy for a day. Tomorrow it’ll be dead. Watching it unfold was wild though. Just reminds me – virality’s mostly nonsense. Today Ben said tacos. Next week it’ll be some cat saying something equally dumb. That’s the game.