Okay, so, I heard about this crazy thing – a juice collaboration between Balenciaga and Erewhon. Yeah, you heard that right, the high-fashion brand and the bougie health food store. I just had to try it.
First off, I headed to the Erewhon store. The vibe there is always, like, super zen and expensive, you know? I spotted the Balenciaga display pretty quickly – it’s hard to miss with all the black and white, very minimalist chic. I saw the juice, all dark and mysterious-looking, just sitting there.
I grabbed a bottle. $14 for a juice! I mean, come on, that’s insane. But I was already there, so I figured, why not?
Next, I took a closer look at the bottle. The label was this co-branded thing, very sleek, very Balenciaga. Then I checked the ingredients: apple, lemon, ginger, cinnamon, maple syrup, and charcoal. All organic, of course. The charcoal is what makes it so dark, apparently. It’s supposed to be “detoxifying,” whatever that means.
Finally, I twisted off the cap and took a swig. It was… interesting. Honestly, I could mostly taste the apple, lemon, and ginger. It was a little sweet from the maple syrup, I guess. The charcoal didn’t really have a taste, but it made the texture kind of… gritty?
I finished the whole bottle, because, hey, I paid $14 for it. Did I feel “detoxified”? Not really. But it was definitely an experience. And a good story to tell. But I saw that the merch was even crazier with those prices. I mean, over $700 for a t-shirt. I love Balenciaga, but that’s wild.
Would I buy it again? Probably not. But it was fun to try something so ridiculous. It’s like the most LA thing ever. A fashion-branded charcoal juice, only at Erewhon.
- Things I did:
- Went to Erewhon
- Found the Balenciaga juice
- Bought the juice (ouch, my wallet)
- Examined the bottle and ingredients
- Tasted the juice
- Finished it
- I did not buy any Balenciaga x Erewhon merchandise at those prices.
My Final Thoughts
It’s a wild world out there, folks. If you’re feeling adventurous and have some cash to burn, give it a try. Otherwise, maybe stick to your regular green juice, or, you know, water.
