So, about these Kendra rings, right? I’ve been seeing them pop up more and more lately, or maybe I just started noticing. Anyway, I figured I’d take a proper look myself, try to understand what everyone was on about.
First thing I did was hit the internet. You see all their slick marketing stuff, “Sparkle from head to hand,” that’s one of their lines. And honestly, some of the designs, like those stackable rings or the simpler elegant bands, they do catch your eye. They call themselves an “affordable luxury jewelry brand.” Now, that term, “affordable luxury,” always makes me pause. Affordable for whom, exactly? And what part of it is luxury?
I started poking around a bit more. Found out the brand, Kendra Scott, kicked off in Austin back in 2002. And listen to this, the company apparently blew up in growth, something like a 30% jump between 2023 and 2024, and they were talking about 20% year-over-year growth in 2024. That’s a whole lot of rings flying off the shelves, you know?
So, I’m thinking, okay, they’re popular, people are buying them. But what about the actual rings themselves? I made a point to check some out in person when I got the chance. Some pieces, they felt pretty decent in hand. Others, well, they felt more like the “affordable” part of that “affordable luxury” tag. You get what I’m saying? It’s not like you’re buying something that’s gonna be a family heirloom passed down for generations, for most of the pieces anyway.
Then my curiosity got the better of me, and I started wondering what they’d be worth if you decided to sell one later on. You know, does it hold any value? I went browsing on those online marketplaces, the usual spots like eBay and Etsy, to see if I could find similar rings and what they were selling for. You definitely see Kendra Scott stuff there. Prices are all over the map, though. Some folks asking near what it cost new, others selling for way less. It’s tough to really gauge what’s a fair resale price.
I even remember reading somewhere that if you’ve got a ring with some really valuable gemstones or if it’s got some historical significance, you should take it to a certified appraiser. But let’s be real, for most of these fashion jewelry type rings, who’s really going to go through that trouble? It seems like it’s more about wearing the current style, enjoying the look for a season or two, and then maybe you’re on to the next trend.
So here’s my two cents on it: They’re fashion items. Some of the designs are genuinely cute, and if you dig the style and the price tag doesn’t make you wince, then sure, why not? But I wouldn’t go into it thinking you’re making some kind of solid gold investment. It’s kind of like any other fashion brand, I reckon. They’re hot for a period, styles evolve, new collections drop. You enjoy them for what they are, while they’re in vogue.
It kind of reminds me of this one time I bought this super trendy gadget. Everyone had to have it, it was all the rage, promised to do all sorts of amazing things. And yeah, it was cool for a few months. Then it just sort of… ended up in a drawer with other forgotten things. These rings strike me a bit like that. Fun, stylish for the moment, but I’m not exactly rushing to clear out space in my safety deposit box for them, if you know what I mean. They serve a purpose, look good for a while, and that’s pretty much the story.
