Okay, so today I got totally obsessed with digging into Chanel’s Cruise 2025 show after seeing teasers everywhere. Honestly, I had to see what Virginie Viard cooked up this time. Here’s exactly how I went down that rabbit hole.

The Hype Train
First thing after breakfast, I brewed a giant coffee and fired up my laptop. My feed was flooded with blurry backstage shots and influencer whispers about Marseilles being the location. Curiosity peaked, obviously. I headed straight to Chanel’s official social handles. Scrolled like mad through Stories and posts – zero full looks, just cryptic shots of straw boaters and rope details. Classic Chanie keeping us hanging.
Livestream Hunt & Technical Woes
Knew the show was happening live around noon my time. Pulled up YouTube searching “Chanel Cruise 2025 livestream”. Found this sketchy fan page streaming it – potato quality. Audio cutting out. Typical. Stuck with it anyway because FOMO is real, right?
- Opening chaos: Models walking past ancient ruins. Wind blowing hair everywhere. Could barely see details.
- Patterns & Textures: When it stabilized, bam: nautical stripes but like, blown up huge. Saw terry cloth? Towel-ish dresses? And those knits with thick ropey bits!
- Shoes & Bags: Espadrilles on steroids, chunky platform soles. Totes shaped like actual sailors’ duffels but covered in CCs.
Spammed my notes app: “CROCHET VIBES?!” “Is that denim?” “Why do hats look like they float?”
Post-Show Deep Dive
Soon as the stream died, I flipped to fashion sites. Needed HD pics. Every outlet had a different angle: Vogue focused on the sailor caps, WWD gushed over tweed swimsuits (yes, tweed bathing suits!). My reaction:
- Loved the oversized cardigans – instant cozy-chic.
- Floral prints felt faded, kinda vintage postcards. Different.
- That sheer sequin dress? Probably costs my rent.
Ended up screenshotting like 30 looks. Then finally, Chanel dropped their own gallery. Sighed with relief. Zoomed in on buttons: anchors and seashells. Of course.

Final Thoughts
Spent all afternoon dissecting it. My takeaways: It’s very “French summer vacation” but twisted super luxe. Not super revolutionary, but the textures got me hooked. Might try DIY-ing that rope belt on an old blazer now.