Alright, let’s talk about saving some serious cash at Sephora Covent Garden. Forget perfect plans, this is how I actually did it last Tuesday.
Getting There & First Mistake
Hopped off the Tube at Covent Garden station. Easy enough, right? Wrong. That place is a rabbit warren. Wandered around for like 10 minutes before finally spotting the giant Sephora sign. Already annoyed because I didn’t make a list. Big mistake number one.
Pushed through the doors. Immediate sensory overload. Lights, smells, people everywhere. Felt like a squirrel finding a nut stash. Grabbed a basket instantly – you need one, trust me.
Navigating the Chaos & Finding Gold
Started drifting. Perfume section first – dangerous. Spritzed some fancy stuff, almost talked myself into a whole bottle right then. Stopped. Took a breath. Remembered the goal: deals.
Saw a small sign tucked near the escalator: “Weekly Specials”. Headed there. Scanned the displays. Mostly stuff I didn’t need. Almost gave up.
Then, bottom shelf. Boom. Travel sizes! Little bottles and tubes hidden like treasures. Grabbed a mini version of that ridiculously expensive face cream I always wanted to try. Half the price? Sold. Snatched up two different mini perfumes too. Felt like winning a small battle.
The Point System & Clever Checkout
Headed upstairs. Makeup. Danger zone. Wandered past endless palettes. Stumbled upon a display for Sephora Collection stuff. Their own brand. Way cheaper. Picked up a lipstick and an eyeliner. Basic colors. No regrets.
Now, checkout line. Long. But I used the time. Pulled out my phone, logged into the Sephora app. Checked my points balance. Okay, decent. Looked at the digital deals section. Oh! There’s a special bonus points offer today if you spend over a certain amount. Did quick mental math on my basket.
Still needed about £5 to hit that bonus level. Spotted a rack near the cash wrap: travel-sized makeup removers and cotton pads. Exactly £5. Perfect. Added it.
At the register, gave my loyalty card number. Scanned stuff. Cashier mentioned the point multiplier deal was active. Yes! Bagged a bunch of extra points for later. Paid. Received a little sample sachet automatically. Bonus.
What Actually Worked
Simple wins:
- Ignored the flashy new releases. Distractions.
- Hunted for minis and travel sizes first. Trial sizes are cash savers.
- Always checked the Sephora Collection section. Often just as good, way cheaper.
- Used the waiting time to double-check the app for deals. Key move.
- Let the points system work at the last minute.
- Didn’t avoid basic stuff near checkout. Sometimes fits the bill.
Walked out with decent loot, tried some luxury minis, saved cash on own-brand stuff, and piled up points. Still spent money, obviously. But felt smarter doing it. Way less regret than last time I went blind.
