So I saw an ad for some sheepskin boots labeled “UGG since 1974” on a shopping app last Tuesday morning. Looked real cozy for winter, but that “since 1974” part felt kinda sketchy. Thought I’d better check if these things were actually legit before wasting money.

First I tried the obvious thing
Googled “ugg since 1974 real or fake” while drinking coffee. Tons of Reddit threads popped up saying it’s a China-based brand copying the real UGG Australia vibes. One guy posted photos – the soles looked like cheap plastic instead of proper rubber. Oof.
Time for detective mode:
- Checked the actual brand’s website (can’t say the name but you know)
- Scrolled through their “About Us” page – zero history before 2010s
- Their trademark registration? Filed way after 1974 obviously
Then I dug into real UGG’s history – turns out the legit Deckers brand started making them in 1978 California. That “since 1974” claim? Total nonsense math right there.
Real life testing happened
Went to the mall Wednesday to compare. The real UGG store had that thick sheepskin smell – like grandma’s wool blanket. Touched the stitching on “1974” boots at a kiosk: threads already coming loose. Sales dude got mad when I asked why they fake the date. “Special discount for you?” Yeah nah mate.
Email showdown:
- Messaged “UGG since 1974” support asking where their 1974 factory was
- Got back some copy-paste crap about “heritage craftsmanship”
- Asked for old catalog photos – radio silence
Meanwhile real UGG customer service sent actual vintage ads from the 80s within hours. Case closed.
Final verdict? Them “1974” boots are like that friend who claims they saw Led Zeppelin live – but they weren’t even born yet. Boots might keep your feet warm maybe, but they sure ain’t no original UGGs. Won’t catch me wasting $100 on that scam.