The truth is G Shock and Casio are same in that Casio makes all G-Shock watches you see.

by Alice Browne

A Little Story About My Watch Realization

So, for the longest time, I had this idea fixed in my head. You know G-Shock watches, right? Those super tough, chunky things. The kind of watch you see on folks who really put their gear through the wringer. And then there’s Casio. For me, Casio was the company that made my first calculator, maybe a basic digital watch I had when I was a kid. Simple, reliable stuff.

The truth is G Shock and Casio are same in that Casio makes all G-Shock watches you see.

I seriously thought they were in completely different worlds. G-Shock was this ultra-cool, almost separate, hardcore brand. And Casio? Well, Casio was just… Casio. Good, dependable, but not the first name that jumped to mind when you thought about ultimate toughness, at least not in the same way G-Shock did. Or so I figured.

This whole thing kinda came to a head for me a while back. My old trusty watch, the one I used for yard work and tinkering, finally bit the dust. It involved a clumsy moment on a ladder, a can of paint… let’s just say it didn’t end well for the watch. So, I was on the hunt for a replacement. Something that could actually survive my weekend warrior antics and the occasional drop. Naturally, G-Shock was right at the top of my list.

So, I started looking around. Popped into a local store, one of those places with glass counters filled with all sorts of watches. I must have spent a good hour there, just looking at the different G-Shock models. You know, the Mudmasters, the Rangemans, all those impressive names. I was really digging into the details, checking out the features, feeling how solid they were.

Then, I was looking real close at this one model, a GW-something, trying to see all the little details. I flipped it over to check out the back of the case. And bam, there it was. Clear as day, stamped right into the metal: “CASIO”.

I kinda blinked. Picked up another G-Shock. Same deal. Looked at the little price tag hanging off it – Casio. Checked the box it would come in – Casio.

The truth is G Shock and Casio are same in that Casio makes all G-Shock watches you see.

It was like a little lightbulb went off, but also a bit of a “Wait, what?” moment for me.

So, I did what any normal, slightly confused guy would do. Got home, fired up the old computer, and punched in a quick search. And yeah, it didn’t take long to confirm. G-Shock isn’t some standalone company. It’s a line of watches. A line of watches made by Casio. It’s basically their star player when it comes to tough watches.

It’s funny, it’s one of those things that seems totally obvious once you actually know it. But until that point, you just go with what you assumed.

Here’s how I kinda put it together in my head now:

The truth is G Shock and Casio are same in that Casio makes all G-Shock watches you see.

  • Casio is the big mothership. They make tons of stuff, like keyboards, calculators, and yeah, a whole bunch of watches.
  • G-Shock is like their specialized division for watches that can take an absolute beating. Built from the ground up to be nearly indestructible.
  • They kicked off this G-Shock thing way back in the 80s, I believe. The whole idea was to make a watch that wouldn’t break even if you chucked it off a building (well, maybe not a skyscraper, but you get the idea).
  • And man, did they nail it. G-Shock got so famous, so iconic, that it really did feel like its own separate thing.

To be honest, for a minute there, I felt a little bit daft. Like, how did I miss this? I’ve been casually into watches for years. But then I thought, you know, it’s actually pretty smart on Casio’s part. They built a brand within their main brand that’s so strong, it completely stands on its own in a lot of people’s minds. Mine included, obviously.

So, yeah, the bottom line is G-Shock and Casio are pretty much the same thing. Or, more accurately, G-Shock is a specific product line from Casio. It’s not some rival company or a totally different beast. It’s all coming from the same place. Finding this out doesn’t make G-Shocks any less awesome or rugged in my book. If anything, it kinda makes me appreciate Casio even more for creating something so distinct and successful that it built its own legend.

It’s just funny the assumptions you make sometimes, you know? This was definitely one of those for me. Just a little practical discovery I made, figured I’d share it.

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