My Stint Trying the ‘Luxus Blogger’ Thing
Okay, so I gotta share this journey I went on. A while back, I kept seeing these “luxus bloggers” everywhere online. You know the type – fancy bags, nice watches, trips to places I could barely pronounce. Seemed like a sweet deal, right? Get nice stuff, maybe even for free, just by posting pictures. I thought, hey, maybe I could try that.

So, I decided to give it a whirl. First thing, I needed a platform. I already had an old blog I barely used, so I dusted that off. Then I opened up an Instagram account specifically for this luxus idea. Seemed simple enough.
Getting Started Was… Awkward
The big problem hit me straight away: I didn’t actually own much luxury stuff. Like, at all. My watch was reliable, not flashy. My bags carried things, they weren’t designer. So, what do you blog about when you’re trying to be a ‘luxus blogger’ without the luxus?
- I tried taking artsy photos of the few nicer things I did have. A decent pen, some older cufflinks. Made them look way fancier than they were with good lighting.
- I started talking about aspirational stuff. Things I wished I had, brands I admired from afar. Felt a bit fake, honestly.
- I even saved up and bought one kinda-sorta expensive wallet. Pictured it from every angle possible. Got about ten posts out of that one wallet, haha.
The Grind and the Reality Check
Man, keeping it up was tough. It wasn’t just snapping a photo. You gotta:
- Think about the ‘aesthetic’. Everything had to look perfect, clean, expensive. My apartment isn’t exactly a palace, so finding clean backgrounds was a mission.
- Write captions that sounded effortless but sophisticated. Took ages.
- Engage with other luxury accounts, hoping they’d notice little old me.
- Constantly feel the pressure to get more stuff. Stuff I couldn’t afford.
After a few months of this, I felt pretty drained. It wasn’t fun anymore. It felt like a chore, and worse, it felt dishonest. I wasn’t living that life, I was just pretending online. Who was I kidding? It felt silly trying to show off things I didn’t have or couldn’t sustain.

Switching Gears
So, I stopped. I didn’t delete the accounts right away, but I stopped trying to force the ‘luxus’ angle. I started posting about things I genuinely enjoyed, things I actually did or owned, regardless of price tag. Shared some practical tips I learned, maybe reviewed a gadget I found useful, talked about a good book.
It felt way better. More real. Maybe I don’t get invited to fancy parties or sent free designer bags, but honestly? That’s fine. This whole ‘luxus blogger’ experiment taught me it’s better to just be yourself, share what you know and like for real. Turns out, pretending is exhausting work.