Ok, here we go, buckle up for my deep dive into the Tiffany & Co. mission statement situation.
So, I kicked things off by actually trying to figure out what their official mission statement even was. You’d think it’d be plastered all over their website, right? Nope. That’s where the fun began. I mean, come on, a jewelry company that’s supposed to be all about branding and image?
First, I hit up the usual suspects: Google, DuckDuckGo, the whole shebang. I typed in “Tiffany and Company mission statement” every which way I could think of. What I got back was a whole lot of articles talking about the mission statement, or analyzing it, but none of them actually just stated it. Frustrating, right?
Next step: their actual website. I dug through every page – “About Us,” “Our Values,” “Sustainability,” you name it. Zilch. Plenty of flowery language about craftsmanship and legacy, but no clear, concise mission statement. It was like they were actively avoiding stating it outright. I started to feel like I was on some kind of scavenger hunt.
Then I thought, okay, maybe it’s hidden in their investor relations stuff. You know, the annual reports and all that jazz. I figured if anyone needed to know the core purpose of the company, it would be the shareholders. Went through those documents, and still nothing concrete. Lots of business-speak, but no simple, “This is what we’re here to do.”
Alright, time to get creative. I decided to check out some older sources. Maybe they had a more defined mission statement in the past and just kind of… drifted away from it. I started digging into old news articles and company profiles from the 90s and 2000s. Still hitting dead ends.
Finally, after way too much digging, I stumbled upon some older articles that referenced a mission statement. The closest I could get, piecing things together, was something along the lines of “To be the world’s premier jeweler, creating timeless designs and providing exceptional customer service.” But even then, it felt like I was inferring more than directly quoting.
So, what did I learn? Tiffany & Co., at least recently, doesn’t seem to be big on explicitly stating their mission. They’re more about showing you through their brand image, products, and marketing. Which, I guess, is a strategy. But it made my search way harder than it needed to be!
- Started with a simple Google search.
- Moved onto their official website, exploring all the “About Us” sections.
- Dug into investor relations documents and annual reports.
- Searched for older articles and company profiles.
- Pieced together information from various sources.
It was a reminder that not everything is readily available, even in the age of the internet. Sometimes, you gotta put in the work to find what you’re looking for. And sometimes, the absence of something (like a clear mission statement) speaks louder than its presence.
It was a fun (and frustrating) little experiment!
